The Effects Of Global Warming On The World - 868 Words

Disputed Global Warming Affects Global Warming is in the minds of critical thinkers and scientist as well as the Industrial World. In this paper, we will look at man-made causes of Global Warming, and natural causes in Global Warming Affects. The man- made cause would be (GHC) which abbreviates to greenhouse gases and the chemical (SO2) represents sulfur dioxide from cars and Industry. The natural cause in the climate would direct more to a cooler climate. The Global Warming remains,augmented that one is man-made causing the warming or a natural occurrence trending from the earth’s rotation or other explanations. The first topic is the effect man- made contributes to Global Warming. Man- made contributions are cleared of tropical forest resulting in the stripping used for wood in housing and the clearing of trees for farmland production. The biggest land grabs occur in South America and Africa, it affects the absorption of (CO2) in the plants, as a result tree stripping will c ontinue to warm the earth, also the continuing Industrial output from coal plants in China and around the world will also, Global warming. For example:â€Å"Chinas coal burning fire plants contributed more toward Global Warming (So2) then any other Industrial nation.†According toHuman vs. Natural Contributions to Global Warming, â€Å"The percentage contribution to global warming over the past years is shown in two categories, human causes (left) and natural causes (right), from various peer-reviewed studiesShow MoreRelatedThe Effects Of Global Warming On The World1235 Words   |  5 PagesThey may not be feeling the effects of global warming at the moment, but in time it will become a more widespread issue. The effects of global warming are hard to refute, and there is endless evidence of this growing problem in our world today. The continuation of global warming is a serious threat to everyone and everything on Earth. Global warming has been a problem for over a hundred years, and it continues to grow every day. The first evidence of global warming was discovered in 1859 by JohnRead MoreThe Effects Of Global Warming On The World1025 Words   |  5 PagesJacob Keirns Persuasive Paper Miss Beverly March 22, 2016 Global Warming â€Å"Some men aren t looking for anything logical, like money. They can t be bought, bullied, reasoned or negotiated with. Some men just want to watch the world burn.† -Christopher Nolan The late nineteenth century was a time of immense discovery, particularly in the world of science. First theorized in the 1890s, the idea of global warming has been around for just over 100 years, despite it’s relatively recent gain in tractionRead MoreThe Effects Of Global Warming On The World1575 Words   |  7 PagesGlobal warming has become a major issue in the world today. Not only are humans being affected, but many species and organisms are as well. Naturally, the Earth experiences heating and cooling cycles, and has over time. The ice age is a great example of a cooling cycle that was rather extreme. Since the industrial revolution, the amount of greenhouse gases has increased and built up in the atmosphere over time (Weart, 2015). The climate changes are being caused by the heat that is trapped in theRead MoreThe Effects Of Global Warming On The World1267 Words   |  6 Pages Over the course of the years global warming has become a threatening issue that scientists and the government have been cognizant about. Global warming is the term used to describe a gradual increase in the average temperature of the Earth s atmosphere and its oceans, a change that is believed to be permanently changing the Earth’s climate. The earth periodically warms up and cools down. The Earth is currently going through a warming trend that coincides with the industrial revolution. ThisRead MoreThe Effects Of Global Warming On The World1185 Words   |  5 PagesThe Effects of Greenhouse Gasses Global Warming has been devastating the earth and economy for the last twenty-five years. Greenhouse gasses developed from the production of chemicals such as R-22, oil, and factories have destroyed ozone and ecosystems for the last hundred years. Carbon dioxide is produced naturally and absorbed by plants and animals, but, too much, and it is deadly. With the increase in automobiles and production, the world government has begun to address the issue of greenhouseRead MoreEffects Of Global Warming On The World Essay1816 Words   |  8 PagesDiseases, war, etc... Those are major concerns of this world, and climate change is always a hot issue given to debate. It s not just a matter of a single country, but it’s a problem of the whole human race. Humanity is facing the risk of extinction. The impact of environmental pollution leads to climate change and natural disasters such as earthquakes, tsunamis, and volcanoes. Those disasters are caused by the impact of humans to nature, such as deforestation, ecological imbalance, and use of chemicalsRead MoreGlobal Warming And Its Effect On The World1036 Words   |  5 Pagesdefinition of Global warming is; a gradual increase in the overall temperature of the earth s atmosphere generally attributed to the greenhouse effect caused by increased levels of carbon dioxide, chlorofluorocarbons, and other pollutants. Global warming is a very big issue that is slowly affecting the whole world. Climate change has been studied since the early 1970’s, and scientist of many different fields are agreeing that global warming’s effects are increasing at a rapid pace. Global Warming was notRead MoreGlobal Warming And Its Effects On The World Essay919 Words   |  4 PagesThe world has many years existing in this galaxy and every day we see that is changing more and more but not in a very good way that it can end in the extinction of the planet earth. â€Å"Earth Hasn’t Heated Up This Fast Since the Dinosau rs’ End† (Lavelle). Carbon is growing so fast in the atmosphere faster than in the past 66 million years since the dinosaurs went extinct (Lavelle). All the presidents hold a position of power that could change this big problem that the planet is having, behind thisRead MoreThe Effects Of Global Warming On The World1823 Words   |  8 PagesGlobal warming is called by some as a threat to all people on all nations while others disregard it as another publicity stunt by the media. Research tends to indicate that humans have caused most of the past century s warming by releasing heat-trapping gases as we power our modern lives. The result is global warming with the weather patterns shifting and glaciers melting, the world we know today is slowly dissipating as these changes bring about dramatic consequences for all on the planet includingRead MoreThe Effects Of Global Warming On The World1240 Words   |  5 PagesIn truth, before taking this class I never really cared ab out the environment, sure I would hear the occasional uproar about the effects of global warming or the growing hole in the ozone layer, however, it was always a non-factor. My passion has always been humans, their problems were my problems and I am always looking for a way to make their lives better. So, the planet may have been dying the ice caps may have been melting, however I always believed that one day humans would solve the problems

The Fifth Amendment Is Falling Victim - 894 Words

In my life no one has ever made the attempt to censor my speech or written word. I have never been imprisoned with or without a speedy trial. No soldier has ever been quartered in my home and property has never been confiscated. No lawsuit has ever been brought against me and certainly not one where I am dealing with a corrupt judge. This is a testament to the power and enduring strength of the constitution, its existence negates its applicability to my life. However, this only continues to be the truth as long as a well educated population makes the constant choice between individual rights and expediency, between freedom and security. I fear that the seventh amendment is falling victim to a lack of such necessary vigilance and examination. Ratified in 1791, the seventh amendment protects the right to trial by jury in civil cases and for most of its history it has fulfilled its intention in this role. Unlike many other amendments, the seventh is not one that has not often been directly challenged. From its inception it has remained largely unchanged except for small practical adjustments. The seventh is not considered as essential to the protection of liberties and freedoms and this is reflected by it not being subordinated to the states. The seventh amendment’s efficacy is brought to question by rulings related to mandatory arbitration. An early case of this was in Gilmer v Interstate/Johnson Lane Corp. it was decided by the lower courts that Gilmer who wantedShow MoreRelatedFederal RICO Statutes Essay1615 Words   |  7 Pagesthey were in the did planning or organizing of the crime. With the development of RICO, it is now possible to hold numerous affiliates accountable for the crimes they have committed or constructed. It could be argued that RICO undermines the Fifth Amendment in the areas of due process yet RICO is proving to be a most beneficial Act for our growing Nation, courts, and legal system. Now there is a much broader ability to find racketeering affiliates guilty, in order to ensure a crippling blow to organizedRead MoreThe Legacy Of Magna Carta1205 Words   |  5 Pagesroutinely detain people on the slightest suspicion and even seize their property for no justifiable reason. The fear of falli ng victim to the government or the monarchy led the 13th century English barons to barons to rebel and force King John to sign Magna Carta at Runnymede. The principles of liberty enshrined in Magna Carta inspired the American Revolution and the Fifth Amendment. The colonists rebelling against the English crown justified their actions arguing they were entitled to the same rightsRead MoreTopic: Should the Rights of the Accused Be Curtailed?2915 Words   |  12 Pagesconstitution, made a special emphasis on the rights of the accused in order to protect the individual from tyranny and unjustly convictions. Now as time progresses, we must question if the constitution protects the rights of the accused more than its victims and if so how can we go about striking the balance between the two. History The Framers of the constitution carried a great deal of baggage with them regarding government. Coming out of Britain, where the government represented tyrannyRead MoreEthics Or The Virtue Theory2029 Words   |  9 Pagesdisclosure of wiretaps could tip off potential terrorists of the law enforcement communities intentions to thwart a potential terrorist attack (Pike, 2013). While this started off with good intentions it violated the protections afforded by the Fourth Amendment, and it made it easier for law enforcement officials to target people and without sweeping changes after the programs disclosure, it had the potential to be used to target impoverished neighborhoods and minorities. When an individual is accused ofRead MoreThe Equal Protection Clause Of The Fourteenth Amendment3764 Words   |  16 PagesThe equal protection clause of the Fourteenth Amendment to the Constitution was at first created to protect against racial discrimination, but the Supreme Court later expanded the clause to also providing equal treatment amongst different races. The clause says, â€Å"No state shall†¦deny to any person within its jurisdiction the equal protection of the laws† (U.S. Constitution. Art./Amend. XIV, Sec. 1.) A person could not be discriminated upon solely because of his or her race and if the law treated aRead MoreThe Effects Of Mandatory Arrests On Domestic Violence Essay3578 Words   |  15 Pageswere created to help victims, the solution of mandatory arrests in domestic violence incidents, led to many negative consequences; putting many women in danger, rather than helping them (Iyengar). Though designed to deter violence by offenders, mandatory arre st laws make women more vulnerable to being arrested themselves, lead abuse in domestic violence disputes to become more severe, and deter women from reporting violence to police (Strout). The mandatory arrest law, falling under the Violence AgainstRead MoreThe Importance of New Zealand’s Forestry Industry Essay1396 Words   |  6 Pagesworkers. (MPI, 2014). The Industry is one of the most dangerous working environments according to Bentley, Parker, Ashby, Moore, and Tappin, (2002), due to the utilisation of hazardous machinery, as well as the added dangers of uneven terrain, and falling logs or debris (ACC, 2007). The frontline forestry workers may have been working under substandard health and safety conditions, explained by Slappendel, Laird, Kawachi, Marshall, Cryer, (1993), due to the lack of oversight or regulation on theRead MoreThe French American Alliance And Connection Is One That1754 Words   |  8 Pagesrespective socio-political contexts. Historically, France has had a much harder and rockier road to established democracy than America. France’s government has been through many phases characterized as the Five Republics. The constitution of the Fifth Republic (which is in place today) was drawn up several weeks after Gen. Charles de Gaulle was invested as the last prime minister of the Fourth Republic. The new constitution, which was adopted by an 80 percent vote in a popular referendum heldRead MoreCriminal Justice Research Paper6315 Words   |  26 Pagesreasonable suspicion to expand the detention, and a positive drug dog sniff provided basis for search of vehicle. Im not aware of reason that the interpretation of the 4th Amendment would be any different in Oklahoma than it is in any other state. All states have to follow the US Supreme Courts decisions on 4th Amendment issues. It would be true that once an officer has conducted a pat down search and determined that there are no weapons, he is not allowed to go further in searching withoutRead MoreEssay about Gang Injunctions10585 Words   |  43 Pagesthe seminal gang injunction case, where the Court upheld a gang injunction as constitutional.50 In Acuna, a gang injunction had been issued by the Superior Court, but the Court of Appeal found that the injunction violated the First, Fifth, and Fourteenth Amendments to the Constitution primarily because its provisions were â€Å"unconstitutionally vague or overbroad.†51 Fifteen out of the twenty

Abraham Lincoln and Huckleberry Finn Free Essays

The Adventures of Huckleberry Finn is a novel that was written by Mark Twain. The novel was published in 1884 in England and a year later in the United States. The book chronicles the adventures of Huckleberry Finn, a boy running away from being â€Å"sivilized† and Jim, a runaway slave. We will write a custom essay sample on Abraham Lincoln and Huckleberry Finn or any similar topic only for you Order Now The book follows them as they travel down the Mississippi River. As the novel progresses and Jim and Huck become closer friends, we begin to see Huck’s inner struggle. He is torn between two different moral commitments- to the slave society he has grown up in and his friendship with Jim. Huck has been trained to tolerate and support slavery, and his friendship with Jim enables him to see the injustice of the institution. Completing my part of the PIOP, Abraham Lincoln and the Emancipation Proclamation, enabled me to see the similarities in the beliefs of Abraham Lincoln and Huck. Both grew up in a time and place where slavery was considered acceptable and racism was ever-present. As the two grew up, or in Huck’s case spent time with a slave, their views began to gradually change. It took Lincoln a while longer to believe that slavery was morally wrong, but for most of his life he advocated for the abolishment of slavery. My part of the project gave me an opportunity to research one of the greatest reformers, orator, and president this country has ever seen. Abraham Lincoln’s humble beginnings in a one-room log cabin in Kentucky gave him the ability to empathize with the common man and those less fortunate than him. From the beginning of his political career until his assassination, Abraham Lincoln advocated for the abolishment of slavery, at first saying it would benefit the United States economically and then on the basis that it was morally wrong. Even though his point of view made him unpopular in the South, he was still elected president in 1860. Abraham Lincoln being president guaranteed slaves and free blacks that they had someone on their side; someone to advocate on their behalf. When southern states began to secede from the Union and the Civil War broke out, Lincoln was presented with an opportunity to free the slaves once and for all as a war tactic. On January 1, 1863, Lincoln issued a preliminary Emancipation Proclamation that freed all slaves in rebellious states. Although Lincoln maintained that his duty was to â€Å"save the Union, and is not either to save or destroy slavery,† emancipation is argued as one of his greatest achievements. Lincoln was the first president to combat the issue of slavery head-on. Even though the Emancipation Proclamation didn’t as work as well as he hoped, it paved the way for the passage of Amendment 13 which outlawed slavery in the United States. Mark Twain wrote The Adventures of Huckleberry Finn twenty years after the Civil War and the Emancipation Proclamation. Slavery had been abolished and the North and South were somewhat getting along. Why would Twain publish a novel about morals about an institution that was no longer in place? Legally, blacks and whites were equal, but there was still a problem with racism. How to cite Abraham Lincoln and Huckleberry Finn, Essay examples

Essay about The Advantages and Risks of Online Shopping Essay Example For Students

Essay about The Advantages and Risks of Online Shopping Essay The Information revolution is changing our daily lives. With the rapid development of computer and internet, online commerce become quite common and plays an important role in the modern world. The online business has booming development in these few years. US online retail sales raised an average of 11% in the first three months of 2009 (â€Å"US Online Sales Up,† 2009). The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao Lin, 2007). Online shopping is very different from traditional shopping. Consumers cannot touch and check the product before purchasing it, which means they are at higher risk of fraud than traditional shopping. Consumers also have other concerns such as credit cards security of online shopping. Then questions should be raised: what is the advantage of online shopping? Why people shop online? In following paragraphs, the advantage of online shopping for the consumer and consumer’s motivation to shop online will be reviewed and discussed. The main advantage of online shopping is convenient. Online shops open 24/7. People who live in remote areas do not need to speed long time on the traveling to the stores. Consumers who come from other cities/countries can easily buy the native and specialty goods by just a click instead of going to that cities/countries themselves. The relevant information of products can be received from any location in seconds. Study showed that 72% of online shoppers preferred surf online than go to retail store to attain information about a product (Lokken et al. , 2003). Online shopping also has greater price information (as cited. . shopping (Monsuwe et al., 2004). Rather than the completion of shopping task, online shopping itself is fun and playful. With this advantage, consumers find â€Å"enjoyment† in online shopping. If consumers enjoy the online shopping experience, they are more likely to shop online. Study suggested that online shopping enjoyment can generates search intention, which in turn generates purchase intention (To et al., 2007). Consumers’ motivations for online shopping are dual characterization. Research claimed that utilitarian motivation can influence consumers’ intention to search and to purchase, while hedonic motivation has a direct impact on intention to search and indirect impact on intention to purchase (To et al. , 2007). Online shopping has many advantages which can fit consumers’ needs and motivation. It might be one reason of the rapid growth of online shopping.

The Direct Method

Table of Contents Introduction Principles of the direct teaching method Reasons for preference of the direct method Conclusion Works Cited Introduction Different people will choose different methods of teaching new languages depending on the convenience they attribute to the method. The direct method has been a common preference for many people due to its direct contact with the student and its ability to ensure that the content is clearly understood by the learner. Advertising We will write a custom research paper sample on The Direct Method specifically for you for only $16.05 $11/page Learn More In this method the teaching is done entirely in the target language (Stewart et al. 120). The direct method emphasizes more on good pronunciation and avoids grammar rules as well. Also known as the natural method, the direct method entails a full participation of the students in terms of listening and speaking of the language. In terms of the process, the direct method involves the gradual acquisition of the vocabularies and the grammatical structure as well. Here, the learner is taught to think more in terms of the target language, as opposed to the use of translation. Principles of the direct teaching method The direct method relies on a number of factors for it to be effective. It is based on the following principles (qtd. in Englemann 90): Classroom instructions are conducted exclusively in the target language. Only everyday vocabulary and sentences are taught during the initial phase; grammar, reading and writing are introduced in intermediate phase. Oral communication skills are built up in a carefully graded progression organized around question-and-answer exchanges between teachers and students in small, intensive classes. Grammar is taught inductively. New teaching points are introduced orally. Concrete vocabulary is taught through demonstration, objects, and pictures; abstract vocabulary is taught by association of ideas. Both speech and listening comprehensions are taught. Correct pronunciation and grammar are emphasized. Student should be speaking at least 80% of the time during the lesson. Students are taught from inception to ask questions as well as answer them. Reasons for preference of the direct method Experienced teachers have clearly explained that in order for a student to understand, what matters is not the teacher but the teaching method used by the teacher. The direct method works well with the instructor because it gives him the chance to give instructions in the target language. This enables the student, too, to learn the language faster because they get used to hearing the same language for long and therefore they develop good speaking skills by hearing every word from the instructor’s mouth (Swanson and Sachse-Lee 125). It is also an active teaching method; where the instructor interacts directly in the same language with the student, and he can easily identify the areas w here the student needs more attention. Conclusion In actual teaching, I would mostly borrow and encourage the aspect of asking and answering questions. It is a very helpful method of interactive teaching. The students ask questions and their fellow colleague’s responds to them, since the higher percentage of the class time should be taken by the students speaking in the target language (Mills et al. 94). Advertising Looking for research paper on linguistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The teacher answers the ones which challenge the students. It points out the areas where the students have understood and the areas where they still have difficulties in understanding. This gives a hint to the teacher on the areas he should put more emphasis on (Kim and Axelrod 112). On addressing the questions for a second time the teacher may then decide to issue a written test to gauge the students’ performance and level of understanding. It therefore ensures that all the students understand the course content and they have an opportunity to ask questions in the difficult areas. Works Cited Englemann, Siergfried. ‘Relating operant techniques to programming and teaching’. Journal of School Psychology, 6 (1968): 89-90. Kim, Thomas and Axelrod, Saul. ‘Direct Instruction: An Educators’ Guide and a Plea for Action’. The Behavior Analyst Today, 6.2 (2005): 111-113. Marchand-Martella, Nancy and Martella, Ronald. ‘An Overview and Research Summary of Peer-Delivered Corrective Reading’. The Behavior Analyst Today, 32 (2002): 214-21.5. Mills, Puelette, Cole, Kelvin, Jenkins, Joseph. and Dale, Philip. ‘Early exposure to Direct Instruction and subsequent juvenile delinquency: a prospective examination’. Exceptional Children, 6.9 (2002): 85-97. Stewart, Robert, Martella, Rachel, Marchand-Martella, Nancy and Benner, George. ‘Advertising We will wr ite a custom research paper sample on The Direct Method specifically for you for only $16.05 $11/page Learn More Three-Tier Models of Reading and Behavior’. JEIBI, 2.3 (2005): 115-123. Swanson, Henry and Sachse-Lee, Chris. ‘A Meta-Analysis of Single-Subject-Design Intervention- Research for Students with LD’. Journal of Learning Disabilities, 33.2 (2005): 114-136. This research paper on The Direct Method was written and submitted by user Gianna Jennings to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Culture Schock essays

Culture Schock essays Culture in ancient times was defined as the sum total of the equipment of the human individual, which enables him to be attuned to his immediate environment on the historical past on the other. It reflects in effect what humans have added to Nature. It comprises the spiritual, material, intellectual and emotional features of a society and includes, in addition to the arts and letters, the value systems, traditions, modes of life and beliefs of the society. It also absorbs from other cultures and undergoes changes with time, sometimes beneficial, sometimes regressive. (Barlas, 15). Culture shock is a severe psychological reaction that results from adjusting to the realities of a society radically different from ones own. The actual degree of culture shock may vary depending on the differences and similarities between the society studied and the persons own society. The symptoms may range from mild irritation to surprise or disgust. (Scupin, 124). Usually after the person experiencing culture shock learns the norms, beliefs, and practices of the community, the psychological disorientation of culture shock begins to diminish. This paper will be based upon culture shock and international business. There are three areas where culture shock could affect you: 1. Emotions-you have to cope with the stress of international work and keeping an emotional balance in order to perform in a business. 2. Thinking style- you have to understand how your counterparts think and be able to develop culturally effective solutions. 3. Social skills and social identity- you need effective social skills to establish new business relationships. (Marx, 25). This differs from manager to manager, some managers seem to adapt in an almost chameleon like way to different countries, whereas others cling desperately to their habits and their national approaches. Working in a new culture can produce a variety of ...

Zimmer Essay Example | Topics and Well Written Essays - 500 words

Zimmer - Essay Example This allowed orthopedic companies to lower costs due to greater technology. Zimmer pioneered minimally invasive surgeries (MIS), which lowered surgical times, lessened pain, and improved recovery. The industry was forecasted to grow at 23 percent annually, but much of this growth was to occur in the spinal product segment. Zimmer did not cater to this market at all and instead focused on the knee and hip segments. Zimmer Holdings was founded in 1926 after Justin Zimmer, the original founder, could not convince his employer to sell aluminum splints. Zimmer left his job and created his own company. Over the next few years, Zimmer expanded and became a major domestic player in the orthopedic industry. In 1972 Zimmer was bought out by Bristol-Myers, which had designs on Zimmer reaching a global market. In 1989 Bristol-Myers merged with Squibb to form Bristol-Myers Squibb (BMS). In 2001, with the company already a major global pharmaceutical company, a decision was made to turn Zimmer into an independent publicly traded company. BMS appointed several individuals in management positions so as to smooth the transition to the NYSE. By the following year, Zimmer was second in the knee market worldwide, third in the hip market, and fourth in the trauma market. The president of Zimmer Incorporated, J. Raymond Elliott, quickly assessed where the company was at and decided to expand the company into Europ e. Also, Elliott wanted to do something about the spine market, where Zimmer had no presence at all. Sulzer Corporation was founded in 1834 as a Swiss manufacturing cast-iron company. Throughout the years Sulzer expanded and acquired many medical technologies. By the new millennium, Sulzer Medica (SM), as it was known by then, was a global player in the biomedical implant business. After going through some legal troubles, the company was rebranded as Centerpulse Orthopedics. Zimmer was

What do you think is the most significant change in correctional Essay - 1

What do you think is the most significant change in correctional policy in the last 100 year and why important - Essay Example In this system, culprits were sentenced to a fortification in a city square. â€Å"Punishments ranged from physical torture to corporal infliction of pain which were executed in public† (Latessa). However, in the southern states of America convicts were used to provide labor for the state and to the rich private entrepreneurs. Duffee asserts â€Å"Inmates were often held in chains where they worked together in private sector while living in poorly managed camps owned by rich businessmen†. The suffering, torture and other forms of mistreatment inflicted on the prisoners prompted political and human rights activists into action and immediately called for observance of human rights. This effort saw stoppage of prisoners’ labor in private firms. In addition, correctional facilities had to be established at a central location to ensure that basic facilities were availed in response to the convicts’ demands and reasons for the riot. Prisoners were subjected to a fairly just treatment and allowed to wear clothes though chained onto rings around their ankles. Several other changes in policies have taken place since then, with the most outstanding change in policy taking place after the First World War. Currently, the new prisons structures in the world have a provision for inmates’ education as well as other important facilities. But what goal should education serve in the prisoner’s life? Sutherland asserts thus â€Å"the objective of prison education in its broadcast sense should be socialization of inmates through varied impression and expressional activities, with emphasis on individual inmate needs†. Therefore the aim of educational programs in penal institutions should be to equip prisoners with necessary skills and the ability to view life in a positive attitude. The changes witnessed today is a product of political and human rights activism that

Analysis of Doves Real Beauty Sketches campaign Essay

Analysis of Doves Real Beauty Sketches campaign - Essay Example The second set of portraits were more beautiful than the first ones. The video became extremely popular in social media because it revealed that women were more critical of their beauty than were others. While the campaign received widespread praise, some also criticized it for making beauty a central part of women’s self-identity and self-esteem. The following analysis discusses the marketing concepts at work in these praises and criticisms. Social Media Marketing The video was viewed more than 14 million times within a week of its launch (Dan, 2013). This level of reach is a testament to the growth of online and social media marketing. Social media marketing through platforms such as Facebook, Twitter and YouTube empowers consumers by allowing them to share and comment on the marketing message. According to Tuten (2008), social media helps to impart a personality to brands which helps to differentiate a brand from others. Shareability of marketing content has been facilitate d by the integration of various platforms. Such integration has been achievable because of the Web 2.0 technology (Zarrella, 2010). Evans (2010) explains that marketing through social media creates a deeper sense of engagement with the consumer and develop a two-way relationship with the brand. For instance, Dan (2013) states that he was alerted about the video through his Facebook page. This can also be related with viral marketing through which content reaches a worldwide audience as viewers share it with members of their social networks. Media Planning The choice of platform also reflects the importance of effective media planning by which Dove was able to ensure that the campaign was rolled out to reach the target audiences around the world. According to Funk (2012), YouTube is the most appropriate brand for visual brands such as fashion and lifestyle brand. According to this view, Dove made an appropriate choice of media platform. Secondly, Kelley and Jugenheimer (2008) argue t hat ethnic diversity and geography impact media planning decisions. This supports the initial launch of the campaign in English speaking countries. Role of Market Research Dan (2013) also reveals that the campaign was based on market research findings, thus helping to illustrate the importance of reliable market research for successful marketing campaigns, particularly in international markets (Craig and Douglas, 2005). According to the research used by Dove, only 4 percent of women believe they are beautiful. Dove uses this research to reach out to the 96 percent of women and convince them that they are beautiful. Emotional Branding Another aspect of the campaign is the emotional nature of the content. Gobe (2013) explains that effective consumer interaction is based on feelings and senses. The Dove campaign explores the insecurity women experience when it comes to physical beauty. Travis (2000) explains that greater trust between the brand and consumer is created through emotional branding. The campaign also shows how the looking-glass theory works by showing how women view themselves critically in response to societal pressures and norms (Boone and Kurtz, 2013). The emotional impact is further heightened by the use of testimonial advertising where the women share their thoughts and feelings with the viewer, where the spokesperson adds authenticity to the advocacy role (O’ Guinn, Allen and Semenik, 2009). Perception and Self-Reflection Perception and self-reflection play an important part in consumers’ interpretation of their behaviours (Koekemoer, 2004). The campaign shows how women perceive themselves in terms of beauty. The campaign attempts to promote the concept of real beauty by showing that women are more beautiful

Customer preference for Thomas Cook

Customer preference for Thomas Cook FINDINGS DISCUSSSIONS Customer awareness, taken as a dependent variable and customer preference towards Thomas Cook taken as the independent variable, showed that the former has no significant impact on the latter (as described in the analysis of the first hypothesis where the null hypothesis was accepted and the alternate hypothesis was rejected). Therefore, it can be concluded from the first hypothesis that customer awareness does have a significant impact on customers’ preference towards Thomas Cook. This can be attributed to a variety of reasons, none of them conclusive however, with the lack of further research on the subject. Keeping in mind that the sample respondents reside mainly in Bangalore, it is possible that despite customers being aware that Thomas Cook is a travel management company, they do not prefer it because in Bangalore it does not provide good or satisfactory service. Customers may be unhappy or dissatisfied with the services that are provided by the Thomas Cook branches in Bangalore. Here again it cannot be said that Thomas Cook does not provide good service overall because it is still one of the top travel management companies in the world. Another possibility as to why customers do not prefer Thomas Cook despite being aware of the services can be the price factor. Thomas Cook provides its services at a premium price and customers might see this as too expensive and/or not worth the price that they have been asked for the service. In a country like India where disposable income is not an abundant resource that companies can exploit, it becomes difficult to market a premium service that the customers can easily look upon as an unnecessary luxury. Services such as premium tourism services may not appeal to the common man. Another possible reason for this is that the sample customers, a majority of whom do travel via a travel agency at least some of the time, are already satisfied with the travel agency they currently employ and find no reason thereof to shift to another agency despite knowing that another agency exists which perhaps provides slightly better services. These consumers are â€Å"set in their ways† so to speak and are happy with the current agency of their preference. They find no good enough reason to shift to Thomas Cook for their travel needs. Thomas Cook offers a variety of value added services. The specific value added services that were taken in this study are: Inbound and outbound travel reservations Foreign Exchange Travel insurance Travel packages Visa and passport services Reservations for car and hotel Foreign Exchange These services combine the core functions and services that Thomas Cook offers with added value to give them a uniqueness. This research found that there is a significant difference in these services and that consumers, when asked to rate these services, have a variety of views of these services, that is to say, the services that are provided for foreign exchange are of different quality than those that are offered for travel packages or travel insurance. It was found in this research that most of the sample do use Thomas Cook for their foreign exchange services and these were rated the best. Indeed, the foreign exchange services of Thomas Cook have been rated to be amongst the best in the world, and in fact, most people identify Thomas Cook only for their foreign exchange services and not their travel packages, which is in fact the company’s core business. It is shown in the hypothesis that the various services of Thomas Cook vary in quality, as per the respondents view. In the third hypothesis, it was found that there is a significant difference in customers’ preferences with respect to customers’ awareness about travel agencies. In other words, it is apparent that despite their knowledge about many travel agencies and their services, there is still a lot of variations in what the customers prefer to choose as the travel agency for their travel needs. This shows that customers have their own reasons to choose a specific travel agency and awareness of the services is not the only factor that they take into consideration. Customer preference for an agency is not a factor that can be easily studied or examined. For each customer, the deciding factor is different, and for each factor of customer preference that is taken, there is another that is left out. Studying customer psychology is an in depth with infinite variables that need to be considered, and it still may not be accurate due to the fact that human nature itself is unpredictable. The fourth hypothesis showed that there is no significant relation between the nature of the travel and the agency preference that a customer has. Here, the null hypothesis was accepted and the alternative hypothesis was rejected. This shows that whether a customer needs to travel for business or wants to travel for leisure does not determine the choice of travel management company that the customer makes. There can be a variety of other reasons that can be deduced to find out what other things may determine the customers’ choice of travel management company. Again, none of these are conclusive and need to be looked into with further research on the topic. Social status is one factor that is likely to have a significant relationship to agency preference. The higher up a customer is on the social ladder, the more premium will be the nature of his agency preference. When customers can afford something they have a tendency to show that they can afford it by very publicly using that product or service. This is human nature, and very likely to have an impact on agency preference. Affordability is a very important factor that needs to be considered in terms of preference for an agency. A premium agency may be unattainable by those who cannot afford its services no matter how much they may be aware of it, or no matter what the nature of their travel may be. Affordability and purchasing power of the customer are likely to have a strong relationship with the travel agency that they prefer. Expense is always an important factor that needs to be considered when measuring or trying to ascertain customer preference. Expense was not a factor that was given enough significance in this study. Social sentiments also need to be considered when looking into the customer preference towards any product or service. Certain customers from India may not choose Thomas Cook because despite its being registered in India as Thomas Cook (India) Limited and is now owned by Fairfax (Canada), its name is Thomas Cook, and was originally a company from England. On the other hand, certain customers may choose it for exactly that reason. There are a variety of social sentiments that have a strong relationship with and impact on customer preference towards an agency. They should not be disregarded if the company intends to survive in the environment. It is apparent from the research (hypothesis 5) that customers’ preference towards an agency and the value added service that they prefer have a strong relationship. This relationship can be easily envisioned. Customers will do their research on which travel agency provides which services and which value added services. With the advent of the internet, there is an enormous amount of information available to the customers at their fingertips and in this day and age customers are not easily fooled or misleaded. Customers will accordingly filter travel agencies according to the service that appeal to them and ultimately choose the one that best suits their needs. This will become the agency that they prefer and use for all their various travel needs. Hence, preference of travel agency and the value added services that they prefer have a strong, unmistakable relationship, which marketers can soon look to exploit. The sixth hypothesis works to find out whether or not there is any difference between the value added services and those services which offer mainly the core functions. Here the null hypothesis was rejected and the alternative hypothesis was accepted. Therefore a conclusion can be made that there is a significant difference between the satisfaction levels of the services that are offered by Thomas Cook that is, value added and non-value added. On further inspection of the analysis and the questionnaire it is abundantly clear that the value added services are much more profitable, than other services, in the sense that the customers of Thomas Cook are much more satisfied with these services and perhaps don’t mind paying a bit more for these services than the others. The seventh hypothesis finds that there is a significant difference in the customer preference with regards to the services that are offered by an agency. This means that customers prefer certain services provided by certain agencies and there is not necessarily any one agency which provides all the services that the customers prefer. Even in the agency that they prefer, the satisfaction levels of various services provided and the customers’ preference towards those services are not uniform throughout but vary. One service provided by one agency may good and another service may be better in another agency. Therefore, most of the sample respondents use more than one travel agency for their travel needs instead of sticking to one 1

Sumartran Tsunami :: essays research papers

On December 26, 2004 a wave of destruction hit the coasts along the Indian Ocean, affecting lives all over the world. Not only did this disaster bring about a world wide relief effort, but caused a reevaluation of the lack of warning systems in place for many regions threatened by seismic activity and potential devastating coastal impact of seafloor earthquakes. Six months later, information abounds in text, television, and periodicals for any lay person to research. The diversity of perspective is another matter. Depending on the source, subjects will range from brief plate tectonic education to in depth geophysical analysis, from calls for aid involvement to calls for answers revolving around predictability and warning.   Ã‚  Ã‚  Ã‚  Ã‚  If a curious student takes a sampling of just a few periodicals, two tuned to a general audience, and one designed to address information in a scholarly manner, that person can easily identify the characteristics and perspective of each. It is important to note, sources focused on human geography and public relations appear to have responded quicker with information and relayed simple geographical concepts, whereas scholarly journals and scientific periodicals are continuing the process of analyzing data and research-oriented information gathering, therefore these magazines are, even after six months, persevering in their quest to present articles, and will more than likely be publishing relevant articles in the future.   Ã‚  Ã‚  Ã‚  Ã‚  The National Geographic Society is good source of information, and no person can argue the artistry of its presentation, however, the magazine, and its television and internet productions are directed toward a curious, but mostly naive audience. If searching for an overview, a middle man one may say, National Geographic does provide a history and account of the event in â€Å"The Deadliest Tsunami in History† (National Geographic News, Jan 7, 2005). Organized and succinct, the article begins with a few simple facts about the wave making process and tsunami characteristics, even dispelling myths that a tsunami is a single destructive tidal wave, but actually a series of wave building processes resulting from the shifting of the earth undersea due to seismic activity. The article goes on to include human interest stories, not overlooking an account where an Indian man after remembering a National Geographic program, saves the li8ves of more than 1,500 of his fellow villagers. Lastly, the article discusses potential residual hazards of the event, presenting issues such as famine and disease epidemics due to the lack of clean water and food supplies diminished from the disaster.