Thursday, November 28, 2019

The Direct Method

Table of Contents Introduction Principles of the direct teaching method Reasons for preference of the direct method Conclusion Works Cited Introduction Different people will choose different methods of teaching new languages depending on the convenience they attribute to the method. The direct method has been a common preference for many people due to its direct contact with the student and its ability to ensure that the content is clearly understood by the learner. Advertising We will write a custom research paper sample on The Direct Method specifically for you for only $16.05 $11/page Learn More In this method the teaching is done entirely in the target language (Stewart et al. 120). The direct method emphasizes more on good pronunciation and avoids grammar rules as well. Also known as the natural method, the direct method entails a full participation of the students in terms of listening and speaking of the language. In terms of the process, the direct method involves the gradual acquisition of the vocabularies and the grammatical structure as well. Here, the learner is taught to think more in terms of the target language, as opposed to the use of translation. Principles of the direct teaching method The direct method relies on a number of factors for it to be effective. It is based on the following principles (qtd. in Englemann 90): Classroom instructions are conducted exclusively in the target language. Only everyday vocabulary and sentences are taught during the initial phase; grammar, reading and writing are introduced in intermediate phase. Oral communication skills are built up in a carefully graded progression organized around question-and-answer exchanges between teachers and students in small, intensive classes. Grammar is taught inductively. New teaching points are introduced orally. Concrete vocabulary is taught through demonstration, objects, and pictures; abstract vocabulary is taught by association of ideas. Both speech and listening comprehensions are taught. Correct pronunciation and grammar are emphasized. Student should be speaking at least 80% of the time during the lesson. Students are taught from inception to ask questions as well as answer them. Reasons for preference of the direct method Experienced teachers have clearly explained that in order for a student to understand, what matters is not the teacher but the teaching method used by the teacher. The direct method works well with the instructor because it gives him the chance to give instructions in the target language. This enables the student, too, to learn the language faster because they get used to hearing the same language for long and therefore they develop good speaking skills by hearing every word from the instructor’s mouth (Swanson and Sachse-Lee 125). It is also an active teaching method; where the instructor interacts directly in the same language with the student, and he can easily identify the areas w here the student needs more attention. Conclusion In actual teaching, I would mostly borrow and encourage the aspect of asking and answering questions. It is a very helpful method of interactive teaching. The students ask questions and their fellow colleague’s responds to them, since the higher percentage of the class time should be taken by the students speaking in the target language (Mills et al. 94). Advertising Looking for research paper on linguistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The teacher answers the ones which challenge the students. It points out the areas where the students have understood and the areas where they still have difficulties in understanding. This gives a hint to the teacher on the areas he should put more emphasis on (Kim and Axelrod 112). On addressing the questions for a second time the teacher may then decide to issue a written test to gauge the students’ performance and level of understanding. It therefore ensures that all the students understand the course content and they have an opportunity to ask questions in the difficult areas. Works Cited Englemann, Siergfried. ‘Relating operant techniques to programming and teaching’. Journal of School Psychology, 6 (1968): 89-90. Kim, Thomas and Axelrod, Saul. ‘Direct Instruction: An Educators’ Guide and a Plea for Action’. The Behavior Analyst Today, 6.2 (2005): 111-113. Marchand-Martella, Nancy and Martella, Ronald. ‘An Overview and Research Summary of Peer-Delivered Corrective Reading’. The Behavior Analyst Today, 32 (2002): 214-21.5. Mills, Puelette, Cole, Kelvin, Jenkins, Joseph. and Dale, Philip. ‘Early exposure to Direct Instruction and subsequent juvenile delinquency: a prospective examination’. Exceptional Children, 6.9 (2002): 85-97. Stewart, Robert, Martella, Rachel, Marchand-Martella, Nancy and Benner, George. ‘Advertising We will wr ite a custom research paper sample on The Direct Method specifically for you for only $16.05 $11/page Learn More Three-Tier Models of Reading and Behavior’. JEIBI, 2.3 (2005): 115-123. Swanson, Henry and Sachse-Lee, Chris. ‘A Meta-Analysis of Single-Subject-Design Intervention- Research for Students with LD’. Journal of Learning Disabilities, 33.2 (2005): 114-136. This research paper on The Direct Method was written and submitted by user Gianna Jennings to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Monday, November 25, 2019

Culture Schock essays

Culture Schock essays Culture in ancient times was defined as the sum total of the equipment of the human individual, which enables him to be attuned to his immediate environment on the historical past on the other. It reflects in effect what humans have added to Nature. It comprises the spiritual, material, intellectual and emotional features of a society and includes, in addition to the arts and letters, the value systems, traditions, modes of life and beliefs of the society. It also absorbs from other cultures and undergoes changes with time, sometimes beneficial, sometimes regressive. (Barlas, 15). Culture shock is a severe psychological reaction that results from adjusting to the realities of a society radically different from ones own. The actual degree of culture shock may vary depending on the differences and similarities between the society studied and the persons own society. The symptoms may range from mild irritation to surprise or disgust. (Scupin, 124). Usually after the person experiencing culture shock learns the norms, beliefs, and practices of the community, the psychological disorientation of culture shock begins to diminish. This paper will be based upon culture shock and international business. There are three areas where culture shock could affect you: 1. Emotions-you have to cope with the stress of international work and keeping an emotional balance in order to perform in a business. 2. Thinking style- you have to understand how your counterparts think and be able to develop culturally effective solutions. 3. Social skills and social identity- you need effective social skills to establish new business relationships. (Marx, 25). This differs from manager to manager, some managers seem to adapt in an almost chameleon like way to different countries, whereas others cling desperately to their habits and their national approaches. Working in a new culture can produce a variety of ...

Thursday, November 21, 2019

Zimmer Essay Example | Topics and Well Written Essays - 500 words

Zimmer - Essay Example This allowed orthopedic companies to lower costs due to greater technology. Zimmer pioneered minimally invasive surgeries (MIS), which lowered surgical times, lessened pain, and improved recovery. The industry was forecasted to grow at 23 percent annually, but much of this growth was to occur in the spinal product segment. Zimmer did not cater to this market at all and instead focused on the knee and hip segments. Zimmer Holdings was founded in 1926 after Justin Zimmer, the original founder, could not convince his employer to sell aluminum splints. Zimmer left his job and created his own company. Over the next few years, Zimmer expanded and became a major domestic player in the orthopedic industry. In 1972 Zimmer was bought out by Bristol-Myers, which had designs on Zimmer reaching a global market. In 1989 Bristol-Myers merged with Squibb to form Bristol-Myers Squibb (BMS). In 2001, with the company already a major global pharmaceutical company, a decision was made to turn Zimmer into an independent publicly traded company. BMS appointed several individuals in management positions so as to smooth the transition to the NYSE. By the following year, Zimmer was second in the knee market worldwide, third in the hip market, and fourth in the trauma market. The president of Zimmer Incorporated, J. Raymond Elliott, quickly assessed where the company was at and decided to expand the company into Europ e. Also, Elliott wanted to do something about the spine market, where Zimmer had no presence at all. Sulzer Corporation was founded in 1834 as a Swiss manufacturing cast-iron company. Throughout the years Sulzer expanded and acquired many medical technologies. By the new millennium, Sulzer Medica (SM), as it was known by then, was a global player in the biomedical implant business. After going through some legal troubles, the company was rebranded as Centerpulse Orthopedics. Zimmer was

Wednesday, November 20, 2019

What do you think is the most significant change in correctional Essay - 1

What do you think is the most significant change in correctional policy in the last 100 year and why important - Essay Example In this system, culprits were sentenced to a fortification in a city square. â€Å"Punishments ranged from physical torture to corporal infliction of pain which were executed in public† (Latessa). However, in the southern states of America convicts were used to provide labor for the state and to the rich private entrepreneurs. Duffee asserts â€Å"Inmates were often held in chains where they worked together in private sector while living in poorly managed camps owned by rich businessmen†. The suffering, torture and other forms of mistreatment inflicted on the prisoners prompted political and human rights activists into action and immediately called for observance of human rights. This effort saw stoppage of prisoners’ labor in private firms. In addition, correctional facilities had to be established at a central location to ensure that basic facilities were availed in response to the convicts’ demands and reasons for the riot. Prisoners were subjected to a fairly just treatment and allowed to wear clothes though chained onto rings around their ankles. Several other changes in policies have taken place since then, with the most outstanding change in policy taking place after the First World War. Currently, the new prisons structures in the world have a provision for inmates’ education as well as other important facilities. But what goal should education serve in the prisoner’s life? Sutherland asserts thus â€Å"the objective of prison education in its broadcast sense should be socialization of inmates through varied impression and expressional activities, with emphasis on individual inmate needs†. Therefore the aim of educational programs in penal institutions should be to equip prisoners with necessary skills and the ability to view life in a positive attitude. The changes witnessed today is a product of political and human rights activism that

Monday, November 18, 2019

Analysis of Doves Real Beauty Sketches campaign Essay

Analysis of Doves Real Beauty Sketches campaign - Essay Example The second set of portraits were more beautiful than the first ones. The video became extremely popular in social media because it revealed that women were more critical of their beauty than were others. While the campaign received widespread praise, some also criticized it for making beauty a central part of women’s self-identity and self-esteem. The following analysis discusses the marketing concepts at work in these praises and criticisms. Social Media Marketing The video was viewed more than 14 million times within a week of its launch (Dan, 2013). This level of reach is a testament to the growth of online and social media marketing. Social media marketing through platforms such as Facebook, Twitter and YouTube empowers consumers by allowing them to share and comment on the marketing message. According to Tuten (2008), social media helps to impart a personality to brands which helps to differentiate a brand from others. Shareability of marketing content has been facilitate d by the integration of various platforms. Such integration has been achievable because of the Web 2.0 technology (Zarrella, 2010). Evans (2010) explains that marketing through social media creates a deeper sense of engagement with the consumer and develop a two-way relationship with the brand. For instance, Dan (2013) states that he was alerted about the video through his Facebook page. This can also be related with viral marketing through which content reaches a worldwide audience as viewers share it with members of their social networks. Media Planning The choice of platform also reflects the importance of effective media planning by which Dove was able to ensure that the campaign was rolled out to reach the target audiences around the world. According to Funk (2012), YouTube is the most appropriate brand for visual brands such as fashion and lifestyle brand. According to this view, Dove made an appropriate choice of media platform. Secondly, Kelley and Jugenheimer (2008) argue t hat ethnic diversity and geography impact media planning decisions. This supports the initial launch of the campaign in English speaking countries. Role of Market Research Dan (2013) also reveals that the campaign was based on market research findings, thus helping to illustrate the importance of reliable market research for successful marketing campaigns, particularly in international markets (Craig and Douglas, 2005). According to the research used by Dove, only 4 percent of women believe they are beautiful. Dove uses this research to reach out to the 96 percent of women and convince them that they are beautiful. Emotional Branding Another aspect of the campaign is the emotional nature of the content. Gobe (2013) explains that effective consumer interaction is based on feelings and senses. The Dove campaign explores the insecurity women experience when it comes to physical beauty. Travis (2000) explains that greater trust between the brand and consumer is created through emotional branding. The campaign also shows how the looking-glass theory works by showing how women view themselves critically in response to societal pressures and norms (Boone and Kurtz, 2013). The emotional impact is further heightened by the use of testimonial advertising where the women share their thoughts and feelings with the viewer, where the spokesperson adds authenticity to the advocacy role (O’ Guinn, Allen and Semenik, 2009). Perception and Self-Reflection Perception and self-reflection play an important part in consumers’ interpretation of their behaviours (Koekemoer, 2004). The campaign shows how women perceive themselves in terms of beauty. The campaign attempts to promote the concept of real beauty by showing that women are more beautiful

Friday, November 15, 2019

Customer preference for Thomas Cook

Customer preference for Thomas Cook FINDINGS DISCUSSSIONS Customer awareness, taken as a dependent variable and customer preference towards Thomas Cook taken as the independent variable, showed that the former has no significant impact on the latter (as described in the analysis of the first hypothesis where the null hypothesis was accepted and the alternate hypothesis was rejected). Therefore, it can be concluded from the first hypothesis that customer awareness does have a significant impact on customers’ preference towards Thomas Cook. This can be attributed to a variety of reasons, none of them conclusive however, with the lack of further research on the subject. Keeping in mind that the sample respondents reside mainly in Bangalore, it is possible that despite customers being aware that Thomas Cook is a travel management company, they do not prefer it because in Bangalore it does not provide good or satisfactory service. Customers may be unhappy or dissatisfied with the services that are provided by the Thomas Cook branches in Bangalore. Here again it cannot be said that Thomas Cook does not provide good service overall because it is still one of the top travel management companies in the world. Another possibility as to why customers do not prefer Thomas Cook despite being aware of the services can be the price factor. Thomas Cook provides its services at a premium price and customers might see this as too expensive and/or not worth the price that they have been asked for the service. In a country like India where disposable income is not an abundant resource that companies can exploit, it becomes difficult to market a premium service that the customers can easily look upon as an unnecessary luxury. Services such as premium tourism services may not appeal to the common man. Another possible reason for this is that the sample customers, a majority of whom do travel via a travel agency at least some of the time, are already satisfied with the travel agency they currently employ and find no reason thereof to shift to another agency despite knowing that another agency exists which perhaps provides slightly better services. These consumers are â€Å"set in their ways† so to speak and are happy with the current agency of their preference. They find no good enough reason to shift to Thomas Cook for their travel needs. Thomas Cook offers a variety of value added services. The specific value added services that were taken in this study are: Inbound and outbound travel reservations Foreign Exchange Travel insurance Travel packages Visa and passport services Reservations for car and hotel Foreign Exchange These services combine the core functions and services that Thomas Cook offers with added value to give them a uniqueness. This research found that there is a significant difference in these services and that consumers, when asked to rate these services, have a variety of views of these services, that is to say, the services that are provided for foreign exchange are of different quality than those that are offered for travel packages or travel insurance. It was found in this research that most of the sample do use Thomas Cook for their foreign exchange services and these were rated the best. Indeed, the foreign exchange services of Thomas Cook have been rated to be amongst the best in the world, and in fact, most people identify Thomas Cook only for their foreign exchange services and not their travel packages, which is in fact the company’s core business. It is shown in the hypothesis that the various services of Thomas Cook vary in quality, as per the respondents view. In the third hypothesis, it was found that there is a significant difference in customers’ preferences with respect to customers’ awareness about travel agencies. In other words, it is apparent that despite their knowledge about many travel agencies and their services, there is still a lot of variations in what the customers prefer to choose as the travel agency for their travel needs. This shows that customers have their own reasons to choose a specific travel agency and awareness of the services is not the only factor that they take into consideration. Customer preference for an agency is not a factor that can be easily studied or examined. For each customer, the deciding factor is different, and for each factor of customer preference that is taken, there is another that is left out. Studying customer psychology is an in depth with infinite variables that need to be considered, and it still may not be accurate due to the fact that human nature itself is unpredictable. The fourth hypothesis showed that there is no significant relation between the nature of the travel and the agency preference that a customer has. Here, the null hypothesis was accepted and the alternative hypothesis was rejected. This shows that whether a customer needs to travel for business or wants to travel for leisure does not determine the choice of travel management company that the customer makes. There can be a variety of other reasons that can be deduced to find out what other things may determine the customers’ choice of travel management company. Again, none of these are conclusive and need to be looked into with further research on the topic. Social status is one factor that is likely to have a significant relationship to agency preference. The higher up a customer is on the social ladder, the more premium will be the nature of his agency preference. When customers can afford something they have a tendency to show that they can afford it by very publicly using that product or service. This is human nature, and very likely to have an impact on agency preference. Affordability is a very important factor that needs to be considered in terms of preference for an agency. A premium agency may be unattainable by those who cannot afford its services no matter how much they may be aware of it, or no matter what the nature of their travel may be. Affordability and purchasing power of the customer are likely to have a strong relationship with the travel agency that they prefer. Expense is always an important factor that needs to be considered when measuring or trying to ascertain customer preference. Expense was not a factor that was given enough significance in this study. Social sentiments also need to be considered when looking into the customer preference towards any product or service. Certain customers from India may not choose Thomas Cook because despite its being registered in India as Thomas Cook (India) Limited and is now owned by Fairfax (Canada), its name is Thomas Cook, and was originally a company from England. On the other hand, certain customers may choose it for exactly that reason. There are a variety of social sentiments that have a strong relationship with and impact on customer preference towards an agency. They should not be disregarded if the company intends to survive in the environment. It is apparent from the research (hypothesis 5) that customers’ preference towards an agency and the value added service that they prefer have a strong relationship. This relationship can be easily envisioned. Customers will do their research on which travel agency provides which services and which value added services. With the advent of the internet, there is an enormous amount of information available to the customers at their fingertips and in this day and age customers are not easily fooled or misleaded. Customers will accordingly filter travel agencies according to the service that appeal to them and ultimately choose the one that best suits their needs. This will become the agency that they prefer and use for all their various travel needs. Hence, preference of travel agency and the value added services that they prefer have a strong, unmistakable relationship, which marketers can soon look to exploit. The sixth hypothesis works to find out whether or not there is any difference between the value added services and those services which offer mainly the core functions. Here the null hypothesis was rejected and the alternative hypothesis was accepted. Therefore a conclusion can be made that there is a significant difference between the satisfaction levels of the services that are offered by Thomas Cook that is, value added and non-value added. On further inspection of the analysis and the questionnaire it is abundantly clear that the value added services are much more profitable, than other services, in the sense that the customers of Thomas Cook are much more satisfied with these services and perhaps don’t mind paying a bit more for these services than the others. The seventh hypothesis finds that there is a significant difference in the customer preference with regards to the services that are offered by an agency. This means that customers prefer certain services provided by certain agencies and there is not necessarily any one agency which provides all the services that the customers prefer. Even in the agency that they prefer, the satisfaction levels of various services provided and the customers’ preference towards those services are not uniform throughout but vary. One service provided by one agency may good and another service may be better in another agency. Therefore, most of the sample respondents use more than one travel agency for their travel needs instead of sticking to one 1

Wednesday, November 13, 2019

Sumartran Tsunami :: essays research papers

On December 26, 2004 a wave of destruction hit the coasts along the Indian Ocean, affecting lives all over the world. Not only did this disaster bring about a world wide relief effort, but caused a reevaluation of the lack of warning systems in place for many regions threatened by seismic activity and potential devastating coastal impact of seafloor earthquakes. Six months later, information abounds in text, television, and periodicals for any lay person to research. The diversity of perspective is another matter. Depending on the source, subjects will range from brief plate tectonic education to in depth geophysical analysis, from calls for aid involvement to calls for answers revolving around predictability and warning.   Ã‚  Ã‚  Ã‚  Ã‚  If a curious student takes a sampling of just a few periodicals, two tuned to a general audience, and one designed to address information in a scholarly manner, that person can easily identify the characteristics and perspective of each. It is important to note, sources focused on human geography and public relations appear to have responded quicker with information and relayed simple geographical concepts, whereas scholarly journals and scientific periodicals are continuing the process of analyzing data and research-oriented information gathering, therefore these magazines are, even after six months, persevering in their quest to present articles, and will more than likely be publishing relevant articles in the future.   Ã‚  Ã‚  Ã‚  Ã‚  The National Geographic Society is good source of information, and no person can argue the artistry of its presentation, however, the magazine, and its television and internet productions are directed toward a curious, but mostly naive audience. If searching for an overview, a middle man one may say, National Geographic does provide a history and account of the event in â€Å"The Deadliest Tsunami in History† (National Geographic News, Jan 7, 2005). Organized and succinct, the article begins with a few simple facts about the wave making process and tsunami characteristics, even dispelling myths that a tsunami is a single destructive tidal wave, but actually a series of wave building processes resulting from the shifting of the earth undersea due to seismic activity. The article goes on to include human interest stories, not overlooking an account where an Indian man after remembering a National Geographic program, saves the li8ves of more than 1,500 of his fellow villagers. Lastly, the article discusses potential residual hazards of the event, presenting issues such as famine and disease epidemics due to the lack of clean water and food supplies diminished from the disaster.